Looking & Feeling Great Is Easier Than You Think

About 2nd Lifestyles

2nd Life Styles began with a simple belief: When you feel great in what you wear, you show up differently.

Founded by Sustainable Style Consultant Keisha Rodriguez, 2nd Life Styles was born from a lifelong love of style and a personal journey toward healthier fashion choices.

With a career spanning banking and finance, over a decade in customer service and retail management and experience in personal and fashion styling, Keisha dreamed of creating a style agency where professionals could come together around one shared purpose: to make people feel great!

In 2025, that dream began to transition into reality with 2nd Life Styles, a community project where fashion, personal style, confidence and eco-conscious living come together.

Inspired by the principles of circular fashion, we believe that great style doesn't always mean buying more. It's about seeing possibility in what you already own, giving beautiful pieces another life, making intentional choices, and discovering the joy that comes from dressing in a way that feels authentically YOU.

Today, 2nd Life Styles brings this vision to life through a growing community of consigners, a trusted network of stylists and retail partners and a range of styling experiences, digital products and services designed to help you "do good, dress well and feel great.'

We believe that our Style has a story and we’re here to help you make it a feel-great one!

What Our Clients Say

Trusted by many happy people!

My Stylist possesses extraordinary vision and an innate ability to match seemingly unrelated pieces. Throughout our consultation, I was immediately impressed with her attention to detail, passion and authentic touch.

Casey

Verified Personal Style Client

I've been a customer for some time and they never disappoint. The quality of their second-hand pieces are untouchable!

Elise

Loyal Shopper

Keisha continues to be my Stylist of choice to create some of my favourite looks for major events. She is patient, detail oriented and hands-on, ensuring that I receive valuable options that can be transitioned even after it's first wear. We have certainly developed a long-lasting relationship in Style.

Chenelle

Happy Personal Style Client

You're right! My mindset plays a huge role in how I feel and ultimately show up in my clothes. Thank you for your amazing guides and digital shopping inspo which helps me to step out in style!

Krystle

Verified Online Shopper

I am officially obsessed with being a consignor. As an avid shopper, I now feel so much more fulfilled, knowing that my pieces can gain new life.

Tisha

Loyal Consignor

Our Mission

At 2nd Life Styles, we are consistently focused on making sustainable style feel great, accessible and inspiring.

Through circular fashion, conscious shopping, personal styling, education, digital resources and community development, we help people extend the life of their wardrobes while developing greater self-awareness and intentionality. We connect people with the knowledge, tools and experiences to "Do Good. Dress Better. Feel Great" by having one choice, one wardrobe and one mindset shift at a time.

Our Vision

We envision a world where fashion is a force for goodness.

It's a world where people feel empowered to express themselves authentically, make conscious choices and experience the joy of looking good, feeling great, and doing good for themselves, their communities and the planet.

As Seen On

THE 2ND LIFE STYLES PHILOSOPHY

11 Core Values, Designed into a Framework to help you, ACE who you are. FUEL your self-awareness. DISCOVER your impact.

A.C.E.

ACE who you are

Authenticity

Encouraging all stakeholders to unapologetically embrace and showcase their unique and authentic selves, through personalized styling, fashion, image and sustainability choices.

Community Connection

Building a supportive, like-minded community through meaningful products, services, collaborations, partnerships and projects.

Empowerment through Self-Awareness

Encouraging clients to become self-aware and unapologetically own their image, values and perspectives to build confidence that radiates from within.

F.U.E.L.

FUEL your self-awareness

Fun

Infusing joy, excitement and playfulness into every interaction to create an approachable and engaging environment that makes style, fashion and sustainability, fun.

Unapologetic Confidence

Encouraging a mindset of self-first in all stakeholders through the fusion of confidence with creativity by living boldly and intentionally, dressing fearlessly and expressing themselves without compromise.

Education with Impact

Making image and sustainability easy to understand and providing the tools and knowledge for stakeholders to make conscious, intentional and impactful choices.

Love

Creating a brand that operates with love at its core. There's love for people, the planet and the art and science of all offerings. There's kindness, compassion and care through every interaction and engagement.

D.I.S.C.

DISCOVER your impact

Diversity

Celebrating the beauty of various body types, cultures and perspectives through inclusive fashion and image options, ensuring respect for all identities within the 2nd Life Styles community.

Inclusivity

Designing offerings where everyone feels valued, welcomed and supported, making fashion and sustainability accessible to people from all walks of life.

Sustainability with Style

Embracing eco-friendly practices that align with the circular fashion economy, demonstrating that sustainability can be fashionable, accessible and impactful.

Creativity

Inspiring boldness and innovation in every offering, while celebrating artistry and individuality in all aspects of the brand.